When Digikala’s advertising team approached us with a request for a gamified branding campaign for Bonmano coffee, the goal was clear: to design an engaging and memorable digital experience that would increase brand awareness—and ideally, boost sales.

With limited time before launch, our creative team quickly got to work. The result was a 3D coffee-shop environment where users interacted with Bonmano’s best-selling coffee packs, attempting to guess the correct code to activate a coffee machine. Each successful attempt brewed a digital cup of coffee and unlocked rewards—ranging from discount codes to cash prizes.

Players had a limited number of guesses, but could earn more through Digikala’s loyalty points or by purchasing Bonmano products directly from the site.

One of the project’s technical challenges was integrating real purchase validation via Digikala, which our development team handled seamlessly. The game also ran smoothly on all devices, delivering a high-quality 3D experience directly in the browser.

The outcome? In just two weeks, the campaign generated over 1,000 direct purchases, exceeding expectations for both engagement and conversion—while positioning Bonmano as a vibrant, innovative brand.