When Digikala’s marketing team approached us with an idea for a short‑term gamified sales push, the vision was ambitious: create a high‑energy, instantly gratifying experience that would drive traffic, inspire repeat visits, and reward customers on the spot.

Our solution was Lucky Box, a digital, interactive game designed to keep customers guessing and coming back for more. Inside each virtual Lucky Box could be a surprise: discount codes, exclusive product vouchers, or premium gifts. The catch? Customers had to earn their chance to open a box by completing engagement‑driven actions from sharing products and inviting friends to making qualifying purchases.

With a tight rollout schedule, our creative and development teams worked in perfect sync. We built a visually vibrant interface, coupled with smooth animations and fast game‑server interactions to ensure the excitement stayed front‑and‑center. One core challenge was designing reward logic balanced enough to keep players engaged yet motivated to participate more.

To enhance conversion, the game was tightly integrated with Digikala’s purchasing system, allowing players to instantly unlock additional boxes by buying featured products. The result was a seamless mix of entertainment and commercial impact.

By the end of the campaign, Lucky Box had surpassed engagement targets, dramatically boosted platform activity, and delivered exceptional conversion rates. It quickly became a reference point for how Shegerfist’s gamification expertise can transform a simple promotion into a brand‑building experience.